What do Travel Bloggers do?

A Travel Blogger would typically need to:

• Travel the world, compile compelling stories about their adventures, and publish and promote them on their blog, vlog, or website.
• Provide useful insights regarding international travel, culture, food, people, hotspots, festivals, and foreign languages.
• Conduct research on potential vacation places and trends that may appeal to yourself and certain audiences such as families, singles, or business travellers.
• Create a budget that will allow for pleasant travel and a complete immersion in the area.
• Document the entire trip, including travel charges, lodging, local tourist attractions, local culture, nightlife, shopping, overall experience, and recommendations.
• Take attractive photographs and films of destinations, people, cuisine, and anything else that catches their attention; edit and publish them in accordance with industry standards.
• For promotional and marketing purposes, poll fellow travellers about their experiences with specific travel products or services.
• Before writing about a specific trip experience, research other travel-related publications, websites, blogs, interviews, forums, and reviews.
• Report on current travel sector events, such as new airline routes and travel scams.
• Draught travel articles, blog entries, and other digital content; send work to editors for assessment and correction.
• Increase the number of visitors to your blog by conducting SEO (search engine optimisation) keyword research.
• Invite other bloggers, professionals, or notable visitors to contribute to your blog’s material.
• Interact with readers via their travel blog and social media channels like Facebook or Twitter to promote their work and reply to enquiries and comments.
• Track replies to blog posts for useful information about gaining new readers, generating stronger content, and making better suggestions.
• Use ads, emails, and social media to notify current and prospective readers about new posts.
• Contact hotels and resorts to offer feedback in exchange for free or reduced lodging.
• Contact businesses that may be interested in advertising on the website; uncover new travel trends that will assist businesses in developing products and services that will appeal to their clients.

Standard Work Environment

Travel bloggers can work from any location in the world as long as they have Internet connectivity. Their computer, photographic equipment, and rucksack are always with them.

The norm is a regular physical connection with locals and online interaction with readers. Their passion and aptitude will determine whether they go domestically or internationally.

Work Schedule

Travel bloggers may have a flexible work schedule that depends on the activities they want to highlight in their blogs, but they may also need to work at odd hours, on weekends and holidays, to submit well-curated blogs on time.

According to research, the younger generation values flexible hours and favourable telework regulations more than money.

Employers

Finding a new job may appear difficult. Travel bloggers can improve their job hunt by soliciting referrals from their network, contacting firms directly, using job search platforms, attending job fairs, leveraging social media, and inquiring at staffing agencies. Many travel bloggers have day jobs that pay the bills.

Travel Bloggers are generally employed by:

• Travel Organisations
• Outdoor Adventure Companies
• Rental Firms
• PR Agencies

Unions / Professional Organizations

Professional groups and organisations, such as the Professional Travel Bloggers Association (PTBA), are essential for Travel Bloggers who want to further their professional growth or interact with other professionals in their sector or career.

Professional groups offer their members options for ongoing education, networking, and mentorship. Membership in one or more of these organisations adds value to your CV while strengthening your credentials and qualifications.

Workplace Challenges

• An unstable source of income
• The need to depict an idyllic reality despite feeling homesick, miserable, sleepy or sick
• A demanding career that requires networking, marketing, advertising one’s brands, diligence, and business acumen
• Contractual obligations to provide a specific amount of coverage through written posts, social media exposure, and video content that take precedence over personal pleasure
• Companies that want free stories and coverage
• Fights and controversial gossip in the blogging community can ruin one’s reputation
• The lonely nature of travel blogging

Suggested Work Experience

A digital and technology solutions apprenticeship curriculum can help you become a professional Travel Blogger.

Summer internships and work on travel campaigns are equally beneficial because they provide vital insight into the travel business and the various areas of travel writing while helping you to create valuable connections with travel editors.

Part-time entry-level labour or short-term paid/volunteer work in the travel industry provides a taste of the work and improves one’s chances of landing a permanent career.

Travel bloggers will profit from extracurricular activities that complement classroom lessons. Many anecdotes can be heard and significant hands-on experience can be gained from more experienced individuals who can turn seemingly ordinary occurrences into unique learning opportunities.

Individuals with marketing experience will be comfortable performing research, using SEM tools, and learning about an industry, product, or service. Teaching experience can help develop research, writing, and communication abilities.

Furthermore, any experience that broadens your knowledge of content management software (CMS), social networking platforms, Microsoft Office, SEO keywords, and HTML will be beneficial.

To demonstrate your devotion to course providers and possible employers, read about the profession and interview or job shadow experienced Travel Bloggers.

Recommended Qualifications

A bachelor’s degree in journalism, English, communications, travel & tourism, history, marketing, or creative writing is required for the majority of Travel Bloggers. A few may obtain a master’s degree, while others may be able to obtain an entry-level position with an associate degree in the above-mentioned areas.

A diploma in creative digital media or digital content development, as well as a certificate in professional marketing, will be useful.

High school subjects to consider include history, psychology, and creative writing. English and speech lessons will assist you in improving your research, writing, and oral communication abilities.

It is important to remember that completion of a certain academic programme does not ensure admittance into the profession. Professional qualifications and transferrable skills, on the other hand, may open more than one door.

Before enrolling in a specific programme, do your homework and investigate all available possibilities for education and career. Associations and employers in your field are reliable sources that can help you make an informed selection.

Certifications, Licenses and Registration

Certification in travel writing, editing, and proofreading from an objective and reputable organisation will help you progress and become an independent consultant.

Certification normally requires a mix of education, experience, and examination, though criteria vary by location. By including a Code of Ethics, successful certification programmes defend the public welfare.

Projected Career Map

Travel Bloggers’ careers are driven by performance, experience, and the acquisition of professional certifications. They may now be able to publish travel-related articles and books, as well as recruit writers and strategists to work for them as their firm grows.

Your blog series may pique the interest of interested companies who will pay you to travel and work for them as a Travel Consultant or Marketing Manager. Travel magazines may be interested in hiring you as an Editor.

You may train the next generation of travel enthusiasts to write about their travel experiences as a Travel Writing Instructor. A solid reputation as a reliable affiliate will continue to bring you more commissions.

A growing number of millennials are opting to job hop and build a scattershot resume that demonstrates ambition, enthusiasm, and a willingness to master a wide range of skills in order to expedite their career progress and personal development.

Studies show that job hopping, which was formerly considered a “flaky” activity, might lead to increased work satisfaction. Employees seeking a great culture and exciting work are prepared to try out different roles and workplaces in order to obtain vital, transferable skills.

Job Prospects

Candidates with a strong desire to travel, a relevant bachelor’s degree, and exceptional interpersonal, writing, photography, and software abilities will have the best career opportunities.

Beneficial Professional Development

CPD will assist an active Travel Blogger in developing personal skills and competency through work-based learning, a professional activity, formal education, or self-directed learning.

Experiment with several forms of travel writing. Create material that speaks to unique clients to become a master in customisation. Learn how to tailor your data to target eye-catching advertisements and lucrative offers.

Create a portfolio of your travel and writing experiences to use when applying for jobs. Find a travel sponsor for your blog and travel excursions. Investigate your competition and take note of the information they are publishing to determine what is effective.

Attend in-person and online industry events where you can obtain work and network with other bloggers. Accept and make guest-posting offers to broaden your target audience.

Set quantifiable and achievable short- and long-term goals that you can revisit and review on a regular basis to track your progress.

Their work choice is frequently regarded with cynicism and scepticism; they have no promise of a consistent income; competition can be daunting; and they frequently find themselves trapped in question about their purpose. Nonetheless, the heady combination of love for travel, meeting new people, and writing drives every Travel Blogger out of bed every day.

Advice from the Wise

“It is better to see something once than to hear about it a thousand times.”

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