According to John Harrigan, “Happiness held is the seed; happiness shared is the flower.” Florists use flowers and other plant materials to make stunning arrangements and displays for special events, décor, or to express the customer’s delicate feelings for loved ones.
Similar Job Titles
- Flower Arranger
- Floral Artist
- Floral Arranger
Typical Job Responsibilities
What do Florists do?
A Florist would typically need to:
- Create and sell unique floral arrangements such as wreaths, bouquets, vases, and centerpiece elements.
- Decorate indoor and outdoor spaces with flowers for weddings or events using pre-existing arrangements or their own imagination.
- Take care of and maintain a variety of flower, herb, foliage, and ornamental grass species at the business.
- Receiving shipments of flowers and other plant-related materials; cutting and selecting flowers for display with care and consideration
- Customers should be listened to, served diligently, and given occasion-specific and aesthetically pleasing flower arrangement choices.
- Educate customers on proper plant care so that flower arrangements can last longer.
- Manage the inventory and ensure that all necessary materials are available.
- Fulfill orders from numerous customers, coordinate deliveries across the region, and ensure that the floral arrangements arrive in good condition.
- Attend bridal expos and comparable events to get more consumers and improve the company’s brand by partaking in flower display competitions.
- If you’re in the wholesale business, grow plants for retail floral shops and create pre-designed floral arrangements for convenience stores.
Standard Work Environment
Independent florists create their flower arrangements in a private room. In most cases, the shop will feature a big retail display space as well as refrigerators that keep flowers for preservation. Most Florists working in retail must make regular journeys to the market to acquire flowers and fillers; you may also be required to personally deliver floral arrangements to consumers.
Florists who work for larger organizations, particularly those that are internet-based, work in an industrial setting, creating arrangements according to specific instructions and often packaging and shipping the items to customers.
Florists work long days, typically on their feet arranging floral arrangements or conversing with customers. A typical day begins with receiving fresh flower deliveries early in the morning and preparing for customers to pick up their orders.
In addition to working regular hours, junior or trainee Florists must be available to work on weekends and holidays as needed.
Finding a new job may appear difficult. Florists can improve their job search by soliciting referrals from their network, contacting firms directly, using job search platforms, attending job fairs, leveraging social media, and inquiring at staffing agencies. The majority of florists work part-time, while others work full-time and a handful are self-employed.
Florists are generally employed by:
- Independent Flower Shops
- Markets & grocery stores
- Florist chains
Unions / Professional Organizations
Professional groups and associations, such as the Society of American Florists and the British Florist Association, are essential for Florists who want to further their professional growth or interact with other professionals in their sector or career. Membership in one or more of these organizations adds value to your CV while strengthening your credentials and qualifications.
- Long work schedule that includes evenings, weekends, and holidays
- The need to lift heavy displays
- Declining employment opportunities due to increasing customer tendency to buy flowers or plants from grocery stores
Suggested Work Experience
Reading as much as possible about the profession and interviewing others who work in the floral industry, as with any other vocation, will help you explore your interest in the subject. Having at least two to four years of expertise working with floral design can also be beneficial in the hotel business.
You might also look for part-time work as a trainee with a well-known Florist and learn on the job while attending college. Florists can also get the essential skills by joining flower arranging groups or enrolling in apprenticeship programmes.
Florists typically hold a high school diploma or an equivalent degree. Florists interested in starting their own enterprises may benefit from courses in botany, art, biology, design, business, and economics.
To gain practical job skills and expertise, you can also pursue formal education and receive approved certificates, an associate’s degree, or a bachelor’s degree in floriculture programmes.
Horticulture, outdoor foliage, crop care, greenhouse maintenance, plant storage requirements, floral design concepts, vase arrangements, bridal design, funeral wreaths, hand-held bouquets, marketing, flower shop management, event planning, and portfolio construction are among the courses available. Dedicated self-study in the aforementioned areas would likewise yield limited benefits.
Certifications, Licenses, and Registration
A Florist’s proficiency in a skill set is demonstrated through job experience, training, and passing a test. Voluntary floristry and floral design certification from a reputable and objective body will help you distinguish yourself in a competitive job market and allow you to start your own business.
Most florists may additionally require a commercial driver’s license in order to properly deliver floral arrangements to their customers.
Projected Career Map
Florists’ careers are driven by performance, experience, and the acquisition of professional qualifications. The ideal way to advance would be to save enough money and obtain enough professional knowledge and skills to start your own floristry firm.
Large hotels may provide select entry-level jobs with the possibility of advancement to Supervisor or Manager. You could also work as a part-time or full-time teacher in universities or community colleges.
Candidates with the required abilities, experience, and education have the highest chances of landing a job.
Beneficial Professional Development
Extensive on-the-job training is the greatest approach to polishing your talents as a Florist. Keep an eye out for inspiration, practice your floral design skills whenever possible, keep a sketchbook of potential flower arrangement designs, note down the materials and techniques to be used, and cultivate your own unique arrangement style by experimenting with different textures, shapes, colours, and materials.
Florists with extensive experience may be eligible for advanced diplomas in professional floristry. These credentials may also help you start your own Florist store.
A strong aesthetic sense, a creative mind, good customer service skills, professional knowledge of floral materials and design techniques, a flexible schedule, and a ‘green thumb’ are all necessary characteristics of a successful Florist. If you believe you possess these characteristics, this is the profession for you.
Advice from the Wise
Make your flower arrangements one-of-a-kind and stay current with floristry trends to provide your customers with the best service possible. A welcoming and informative social media presence may attract more clients and provide you with access to a new market.