The art of expressing one’s thoughts and experiences with an audience ranges from the show-and-tell that young children do at school to the tell-and-show that writers of many genres excel at. Bloggers are storytellers in today’s digital media world. They employ their distinct voice to engage readers through content produced in a conversational tone, with the goal of attracting attention, informing and creating awareness, building a community, and assisting businesses and brands in growing.
Similar Job Titles
- Web Blogger
- Online Blogger
Typical Job Responsibilities
What do Bloggers do?
A Blogger would typically need to:
- Write and edit relevant, dependable, new, and original content for posting on a website or personal, business, specialty, or affiliate blog in a way that attracts, retains, and expands readership while achieving the blog’s goals.
- To ensure the accuracy of blog content, thoroughly investigate issues using trustworthy resources.
- Write in-depth, conversational blog entries that appeal to a broad audience and draw attention to your company’s or client’s product or service.
- Make visually appealing visual content to accompany your blog entries, such as images, illustrations, and infographics.
- Before publishing blog entries, copyedit them to ensure grammatically correct content, suitable sentence structure, and acceptable readability.
- Conduct a detailed SEO analysis for each blog post before publishing
- Ensure that all sites, blog posts, services, and product pages are optimized and that the credits page is kept up to date.
- maintain a calendar for consistent blog post publication; maintain track of all posts with titles, hashtags, keywords, and other key performance metrics that the employer or customer may request.
- In coordination with the marketing team and social media managers, promote the blog on a regular basis via channels such as Facebook, Twitter, and Instagram.
- Plan techniques to attract a large audience to the blog, such as email marketing campaigns or a newsletter that informs readers about blog updates.
- Endorse products and services honestly and answer any questions that readers may have about them, as these questions can be a good indicator of the blog’s popularity and also aid in overall marketing efforts.
- Maintain a friendly relationship and dialogue with other bloggers who write about comparable issues, and collaborate on projects with them; post their content on social media, and swap notes on best industry practices.
- Interview experts in person, online, or over the phone for well-researched and professionally-validated insights in blog articles, which can often legitimize your information in the minds of your readers.
- Keep an eye out for current subjects related to your company’s or a client’s product or service so you may publish similar blog entries for increased reach and visibility.
- Moderate comments and reply to blog inquiries while regulating spam and bot activity.
- Maintain an eye on the back end to ensure everything runs smoothly and produces an overall user-friendly experience on the site.
- Maintain regular communication with potential advertisers and sponsors while researching promotional opportunities.
- Create a consistent digital presence for the blog that assists readers in identifying the products or services with the blog in a humane sense, rather than just as a saleable entity.
- Build positive ties with the community both online and offline, and support it by following other blogs; contribute new content as a guest Blogger for another blog roughly once a fortnight or month;
- Monitor the blog using Google Analytics on a regular basis to see how it is performing; convey the findings to your company or customer via well-crafted reports and presentations.
- Create a consultancy in a relevant field based on their in-depth knowledge gained from blogging; start podcasting to gain more followers.
- Create other goods on their own or in partnership with other Bloggers, such as e-courses or video series.
- Through webinars, online courses, seminars, and workshops, you can stay up to date on the latest blogging themes, techniques, and technology.
- If you are self-employed, you must handle administrative chores such as hiring an accountant to submit your taxes.
Standard Work Environment
Bloggers have a lot of freedom with their work and schedules as long as they have a reliable and consistent internet connection. If they choose full-time employment, they can work from an office or remotely, or they can work from home or any other location if they freelance. If you work for a major corporation, you may be assigned a shared office or cubicle at the corporate headquarters.
Travel may be necessary depending on the type of blogging they do, the niche they want to work in, and the type of job they have. Full-time Bloggers who work on company-specific material may not travel as often as freelance Bloggers who must travel frequently for client meetings, networking events, and assignments.
Bloggers put in lengthy hours depending on the nature of their profession. Full-time bloggers often work 40-hour weeks, however, freelance bloggers can choose their own schedules and work anywhere from 4 to 14 hours per day, at any time of day, depending on the number of client tasks they have at the time. Working overtime, on weekends and holidays, and on weekends and holidays is a need for most Bloggers if they write about current events around the world or cover a particular section.
You can compose multiple items at once and plan to post them one at a time on a regular basis. Alternatively, you might create new blogs or follow-up entries every day.
According to research, the younger generation values flexible hours and favorable telework regulations more than money. Employers are more prepared to provide talented employees the opportunity to change their schedules based on work demands.
Finding a new job may appear difficult. Bloggers can improve their job search by soliciting referrals from their network, contacting firms directly, using job search platforms, visiting job fairs, leveraging social media, and contacting staffing agencies.
Bloggers are generally employed by:
- Digital Media Companies
- Digital News Organisations
- Retail & Consumer Businesses
- Small or Midsized Enterprises
- Service-Based Businesses
- Private Companies
Unions / Professional Organizations
Professional associations and organizations, such as the International Association of Professional Writers and Editors (IAPWE), are essential for Bloggers who want to further their professional growth or network with other professionals in their field or career.
Professional associations offer members chances for ongoing education, networking, and mentorship. Membership in one or more of these organizations adds value to your CV while strengthening your credentials and qualifications.
- Writer’s block due to lack of inspiration and motivation to write
- Difficulty finding relevant topics to write about on a specific niche regularly
- Can take time to establish a steady source of income from blogging
- Erratic working hours and a lack of work-life balance
- Physical health problems due to prolonged hours working on a laptop
Suggested Work Experience
Bloggers can develop their careers on a solid foundation of writing and reporting skills and a strong interest in a specific topic.
Potential bloggers can start their path by actively contributing to or editing their school and college publications, yearbooks, and newspapers, scripting their school television or radio shows, competing in writing competitions, and learning digital media skills.
Creating your own blog can help you get your foot in the door for a career as a blogger. Whether you’re a student or trying to broaden your horizons, you may sign up on platforms like WordPress, Blogger, or Medium and start writing about topics you know a lot about and have done a lot of research on, such as movies, sports, video games, art, stamp collecting, or fashion. Each event contributes to the development of your writing portfolio, which you may need to offer to future companies or educational institutions as proof of your talents and experience. Experience working as a Blogger for hire is helpful if you wish to enter web publishing, but you may need to contact local and other businesses directly to find such assignments.
Relevant post-secondary academic programs in which a future Blogger enrolls often require supervised experience, such as an internship. Bloggers will profit from extracurricular activities that complement classroom lessons. Many anecdotes can be heard and significant hands-on experience can be gained from more experienced individuals who can turn seemingly ordinary occurrences into unique learning opportunities.
Summer internships, part-time entry-level work, or short-term paid/volunteer work provide a taste of the career, vital insight into how a firm or institution functions, assist create useful relationships, and boost one’s chances of landing a permanent job.
The experience may also aid in determining if the public, private, or voluntary sectors are most suited to achieving one’s goals. The career services department at your educational provider can provide information about suitable opportunities for work placements, internships, and volunteer work in a variety of areas.
You may have also worked as a journalist or freelance writer. Because blogs can be used to sell an organization’s products or services, expertise in marketing or public relations roles, particularly ones that require you to research an industry, product, or service and use SEM (search engine marketing) tools, is beneficial for aspiring Bloggers. Regardless of your previous experience, you will receive on-the-job training in a new role to adapt to your employer’s style guide, which serves as a set of standards for the material by establishing the tone, topics, writing style, and voice anticipated of a blog.
Even if you are still in high school, you can ask a teacher or a counselor about appropriate job-based learning opportunities in your school or community that can help you connect your educational experiences with real-life work.
Join some groups, try some hobbies, or volunteer with a worthwhile organization to have fun while learning about yourself and being guided towards a future job.
To demonstrate your devotion to course providers and possible companies, read about the profession and interview expert Bloggers. Another thing you can do to prepare for being a blogger is to read prominent blogs on themes that interest you. Reach out to other bloggers by comments and questions on their posts, or email them, to better understand the blogging journey and process, and to identify the various blogging styles to determine what works for you and will likely acquire a consistent readership.
A bachelor’s or associate degree/higher national diploma (HND) in English, journalism, communications, marketing, advertising, digital media, or a similar discipline may be required for entry-level positions. However, exact educational qualifications are frequently determined by the organization for which you intend to work and the subject matter knowledge required for the post.
While a high school diploma or similar may suffice in some situations, it is best to pursue higher education to round out your education and ensure that you are qualified for full-time work if you are a part-time blogger. Writing courses at the college level also promote particular abilities and confidence.
For prospective professional bloggers, taking high school classes in creative writing, business, and computer science can be advantageous. English and speech lessons can help you improve your writing, research, and communication abilities, which are all necessary for this job.
It is important to remember that completion of a certain academic programme does not ensure admittance into the profession. Regardless, your professional credentials and transferable talents may open more than one door.
Before enrolling in a specific programme, do your homework and investigate all available possibilities for education and career. Associations and employers in your field are reliable sources that can help you make an informed selection.
Certifications, Licenses, and Registration
A Blogger’s expertise in a skill set is demonstrated through certification, which is often obtained through work experience, training, and passing a test. It can help you stand out in a competitive work market, carry a large salary premium of up to 18%, boost your prospects of progression, and become an independent consultant if obtained from an objective and reputable company. By including a Code of Ethics, successful certification programs defend the public welfare.
Bloggers may also be subjected to an employment background check, which may include but is not limited to, a person’s job history, schooling, credit history, motor vehicle reports (MVRs), criminal record, medical history, usage of social media, and drug testing.
Projected Career Map
Career advancement is driven by performance, experience, and the acquisition of professional certifications. Employees who continuously demonstrate high levels of performance may be eligible for promotion every two to three years.
As a Blogger, you can advance by moving up to a higher-paying blogging position within your organization or field, or by accepting higher-paying clients if you are a freelancer. Moving into managerial positions within your firm or into more specific fields such as fashion, food, or travel may also help your career. Blogger Outreach Manager (who contacts Bloggers with the potential to attract appropriate audiences to a company’s product or service), Chief Conversation Officer (who responds to online conversations), and Social Media Manager (who implements clients’ social media programmes) are frequently viewed as potential advancement opportunities for successful Bloggers.
After developing a professional network and readership, some full-time bloggers may find that shifting to freelancing assignments is a sort of career advancement. Such Bloggers can find chances through paid blogging services. Freelance bloggers often forge their own course. They may find potential for growth by developing a personal brand on social media platforms in order to increase the audience for their blogs and build a community around their material. Increased reading can result in increased advertising rates or higher stipends from companies.
Working as a guest Blogger and launching podcasts may also provide opportunity to reach new audiences. You can also think about starting a consultancy in an area where you have developed in-depth and comprehensive expertise through your blogging journey.
Bloggers may gain national or international recognition and followers, but their advancement and returns may be heavily influenced by their choice of paid blogging service, the number of sites they use, and their use of promotional strategies to attract new audiences, such as exchanging links and joining social networking sites.
A growing number of millennials are opting to job hop and build a scattershot resume that demonstrates ambition, enthusiasm, and a willingness to master a wide range of skills in order to expedite their career progress and personal development.
Studies show that job hopping, which was formerly considered a “flaky” activity, might lead to increased work satisfaction. Employees looking for a healthy culture and exciting work are eager to try out different roles and workplaces while learning valuable and transferrable skills.
Bloggers with the proper skills, experience, and education have the best job possibilities for establishing themselves as digital media enthusiasts known for their content creation abilities.
Beneficial Professional Development
CPD will assist an active Blogger in developing personal skills and competency through work-based learning, a professional activity, formal education, or self-directed learning. It enables you to always improve your skills regardless of your age, career, or degree of expertise.
Bloggers who are newly employed may receive on-the-job training in adhering to the blog’s style guide so that they may comply with the set tone of the content as well as the chosen topics, writing style, and voice.
Bloggers must regularly educate themselves on the latest blogging tools and strategies by utilizing online resources. Take classes in advertising and marketing, internet journalism, editing, and design to hone your talents. You can also network with other experienced experts in the sector by attending conferences and webinars. Bloggers must also stay current on digital media developments such as podcasting and video blogging in order to grow their readership.
It all boils down to your capacity to create fresh and relevant material while also developing strategic and innovative thinking in order to keep up with the times in a dynamic landscape.
Bloggers can impact opinions and influence purchase decisions based on their ability to communicate themselves. If you are drawn to the skill of combining words and images to produce interesting material, you may have what it takes to be a successful blogger.
Advice from the Wise
Improve your writing abilities. Learn about the most recent technology in the digital media industry. Keep up with industry news and trends, and create as much content as you can, even if you don’t have any formal job yet. Nothing beats practise when it comes to content creation. Write, edit, rewrite, publish, and then do it again. With each attempt, you will improve.